Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.gameroomshop.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Phone Call Recordings

We may record inbound and outbound phone calls for customer support, quality assurance, training, dispute resolution, and legal compliance purposes, where permitted by law and with required consent.

When call recording is enabled, callers will be notified at the beginning of the call that the call may be recorded. By continuing the call after receiving this notice, you consent to the recording and use of the call as described in this Privacy Policy.

Recorded calls may be stored by us or by third-party service providers, such as our cloud-based phone system provider, subject to appropriate confidentiality and data protection obligations.

Live Chat Transcripts and Communications

We may collect and retain transcripts of live chat communications initiated through our Site. Live chat transcripts may include the content of messages exchanged, along with information you choose to provide during the chat, such as your name, email address, phone number, and details related to your inquiry.

Live chat communications may be recorded, stored, and used for purposes including customer support, quality assurance, training, analytics, service improvement, dispute resolution, and legal compliance, where permitted by law and with required consent. By initiating a live chat session, you expressly consent to the collection, recording, and use of this information as described.

Live chat transcripts may be stored by us or by third-party service providers that assist us in operating our customer support services, subject to appropriate confidentiality and data protection obligations.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Our site uses the following forms of Advertising, Marketing, and Re-marketing:
-Google Ads & Google Analytics
-Meta Facebook
-Klaviyo
-Calendly

Please refer to each company's privacy policy page for additional information (linked above).

Additionally, the Site uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

When you sign up for our email list, create an account, or make a purchase, we may use your personal information (such as your name, email address, and order history) to send you promotional messages, product updates, abandoned cart reminders, and other marketing content.

We use Klaviyo, a trusted email marketing service provider, to manage and send our marketing emails. By subscribing to our email list, you acknowledge that your data may be processed by Klaviyo in accordance with their privacy policy.

To better understand how our customers interact with our emails and improve our marketing efforts, Klaviyo may share data with third-party service providers (called sub-processors) who perform specific tasks on their behalf.

As of their latest update, Klaviyo has added Chronosphere, Inc. as a sub-processor to assist with data analysis. You can view the full list of Klaviyo’s sub-processors here.

We rely on these tools to provide relevant and timely communications to you—and ensure your data is handled with care and transparency.

You can unsubscribe from our email list at any time by clicking the “unsubscribe” link in the footer of any marketing email. You may also contact us directly to request access, correction, or deletion of your data.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store. We also use analytics services like Google Analytics. To enhance our service and provide a more personalized experience, we may share voluntarily provided personal information (such as your email address and name) in a secure, hashed format with Google. This allows us to better understand how our customers use the Site.

You can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at support@gameroomshop.com or by mail using the details provided below:

Game Room Shop
[Re: Privacy Compliance Officer]